Ford and Nissan score. The consolidated turnover 2016 exceed the 5 billion dirhams, an increase of 15%. 2017 looks even more promising commercially.
At the end of a year 2016 euphoric for the automotive market ( 23.6 percent), the group Self Hall, which distributes such brands such as Ford and Nissan, displays business performance in a clear progression. More than 26,000 vehicles were sold, and turnover statements of the group for the first time surpasses the threshold of 5 billion dirhams ( 15% year on year). The group was able to increase its market share in the segment of passenger cars (VP) to 14%.
The brand Ford, star of group sales, performed particularly well, with sales up 38%, 4.520 vehicles passed more than in 2015. The american brand is consolidating its position in the top 3 of sales in Morocco, and is seeing its market share exceed 10%.
Nissan continues its sustained growth since its entry into the fold of the group Auto Hall. The sales of the vehicle to japan increased 21%, for a market share of 4%. “We have reached the level of 6,000 sales (6.400 precisely). It is better than the set objectives with Nissan”, welcomes Abderrahim Bachiri, administrative and financial director of the Auto group Hall.
For industrial vehicles, the market share of the distributor, is established at 40%, thanks to the brand Fuso, 30% in the market of the light commercial vehicle, thanks to Ford, the leader of this market, and Mitsubishi (pick-up). It is 13.5% for the agricultural tractor.
For 2017, the first signals of the market are pointing to a year as dynamic as ever on the plan commercial. “The first two months of the year confirmed the continuing growth of the particular car, and especially we see a revival of the market of the industrial vehicles”, underlines Bachiri. For this market, moribund for the past few years, and after a period of transition related to the regulation, the recovery would be there.
The policy of expansion of the distribution network will not falter. For the current year, the Auto Lobby will continue its programme of investment of 1 billion DH over the period 2014 to 2020, and plans to open a dozen points-of-sale (Jorf, Guelmim, Tan-Tan, Laayoune, Boujdour, Sidi Ifni, Inezgane, etc). The distribution group has set itself the objective to expand its network to 100 branches operational by 2020. ■